Welcome!

I’m Logan, a logo and brand designer, using original artwork and illustrations to craft Nice Design for Good People.

My Logo Logic.

A logo should be a strategic business tool. But before that, isn't it more important that it's something nice to look at?

I create art, not simply a generic corporate tool. I believe quality design should be great art first, and a business tool second. There's value in a design when it's appreciated for what it looks like, not just for what it does.

Doesn't success come more naturally when you choose something that creates a positive sense of emotion? Won't you feel a deeper connection to your brand when your logo is something visually compelling, something that fills you with joy, motivates you, and makes you proud to represent what you've built?

The right logo should just feel right. Something you connect with and want to stand behind. Because forcing a design to be something it isn't just to serve a purpose… is no way to represent what you've worked so hard to build.

Check out some of my favorite projects.