Music City Rodeo

The Music City Rodeo mark captures the grit of rodeo culture with Nashville’s energy, balancing bold western structure with subtle musical influence and hand-crafted details for an authentic, versatile identity.

Through this project, I worked for Tim McGraw, with support from Reba McEntire and Jelly Roll, making the brand part of a larger cultural moment.

Scope: Logo and branding assets

Credit: Additional brand development and photography by the MCR and their talented friends.

Logos & Branding Assets —

In Order: Primary Logo, Brand Mark, Alternative Mark, Brand Badge

Gallery —

Credit: Photos were provided by the Music City Rodeo and friends.